Practicum courses

In addition to classroom learning, the curriculum integrates applied learning through practicum courses. The School provides avenues where you can apply your learning. The Post Graduate Programme is supported by the following learning interventions:

Experiential Learning Programme (ELP)
The Experiential Learning Programme (ELP) encourages you to work with the industry on real-world business issues. This gives you the chance to apply your learning outside a classroom setting and gain new perspectives on business and major global issues.

The Experiential Learning Program is a live consulting engagement undertaken by students as part of their elective curriculum. The initiative is designed to combine the diverse experience of the students and their deep domain expertise to offer increased value to clients. The key objective of the ELP is to provide students the opportunity to work directly with companies in real-time and gain additional hands-on experience. Exposure to cutting edge management research and theory further gives the students a more relevant perspective to real-world business issues.

Students participating in this program are required to prepare a consulting proposal for the client (scope of work, timeline etc.), make the necessary primary/secondary research and prepare a final report and present findings with recommendations to the client. Many companies also use this programme as their pre-recruitment exercise.

The Experiential Learning Programme has generated a tremendous response from both students and corporate communities. Since 2004, ISB students have engaged with over 450 companies across a wide range of industries and successfully completed close to 800+ assignments.

Examples of projects from previous years:
  1. Building a strategic roadmap for a KPO to reach its full potential in the Indian Market
  2. Landscaping an industry sector to provide driving themes for potential investment in the sector
  3. Marketing Strategy for an online travel firm with a focus on adventure tourism
  4. Evaluating investment opportunities in specific Tier 2/3/4 cities for expansion of the hospital chain
  5. Developing marketing and distribution strategies to reach off-grid rural consumers for solar lighting
  6. Developing digital marketing and business strategy for top three beverage brands of this firm
  7. Marketing and Pricing strategy for a branded sports solution provider

How it works

ELP projects are always strategic in nature and focused on addressing live business issues of immediate relevance to the client. With guidance from a faculty advisor and industry experts, the student team comprising of 3 - 4 members works on the consulting assignment over a five month period from July to November and is committed to putting in about 150-200 man-hours. Teams can travel for up to 10 days over the project period for field work. The ELP is a one-credit course for which the student team is graded by the client and faculty advisor.

Benefits to students

ELP projects allow you to integrate concepts learnt during core terms and to apply your skills towards developing industry specific expertise. It gives students the chance to apply their learning outside the classroom setting and gain new perspectives on business issues. Through this program, students get the opportunity to complement their academic experience and get exposure to consulting skills and frameworks. In addition, students get to work in a team of members from different background and culture.


Students must form a team comprising three to four members and submit an Expression of Interest. The client who has sponsored the project selects team based on application and relevant work experience.

Academic credit

Successful completion of the ELP count towards the 1 credits (Term 6).


The ELP requires significant commitment over a five-month period of Term 3, 4 & 5. In addition to the regular weekly project and work schedules, students are required to travel to client office and make field visits, if required.


The client fee for participation is ₹1,00,000 + Taxes per project for Indian corporate entities or $5,000 for non-Indian corporate entities.

Costs associated with travel to the client office or field visits for students such as airfares, accommodation and related expenses are covered by ISB.

Further information about how to approach companies, form teams and the final selection process will be presented at a special info session during Term 1.

Student feedback on the ELP

“ELP helped me realise the market reality!”
“I spent over 20 minutes of my interview with Goldman Sachs discussing my student project. It really gave me something relevant to talk about.”
“Every company that interviewed me wanted to know about my student project. Trying to switch careers with my IT background, the ELP helped me differentiate myself from other students.”
“Bringing together the concepts of various other courses, Exposure to issues that will arise when implementing a strategy”
“The fact that the ELP gives you an opportunity to explore any particular industry in depth and analyse the market dynamics by applying the various course concepts and frameworks that we have learnt is the most valuable take-away for me.”
“Our first consulting experience that provided us exposure to product marketing for technology products.”