Research Spotlight

ISB Cases Win Global Accolades

The Indian School of Business's (ISB) case studies won global accolades at the recently concluded 2013 EFMD Case Writing Competition.
The case study titled "Embrace" co-authored by Professor Anand Nandkumar and  Mridula Anand of the ISB and Professor Charles Dhanaraj, Indiana University won the First Prize in the India Management category. Another case study titled "Recipes for Success: Innovating Production and Inventory Management" co-authored by Professor Sunil Chopra and Arun Saxena of the ISB won a Highly Commendable Mention in the Supply Chain category.

The annual case writing competition is organised by the European Foundation for Management Development, based in Brussels, Belgium. The ISB’s cases were among a record 258 case entries from 30 countries, vying for various prizes in the competition. 
"Embrace” is a compelling case about a unique low-cost innovation used to save premature infant deaths. The case combines elements of jugaad (the concept of innovation despite scarcity), reverse innovation and various other typical entrepreneurial challenges. The complex case delves into four main aspects, viz. of opportunity identification, opportunity assessment, competing with incumbents and building the business model.  
"Recipes for Success: Innovating Production and Inventory Management" is a case that evolved from a class project of the ISB’s PGPMAX alumnus (Class of 2011), Aju Jacob, Director, Synthite Industries Ltd., the world's largest producer of value added spices. The case focuses on challenges in production planning and inventory management at Synthite.
These (and over a 100 other ISB cases) can be seen by clicking here.
The ISB wishes hearty congratulations to the winners and the entire team at the ISB’s Centre for Teaching, Learning, and Case Development!