Press Releases

Professor Rajendra Srivastava, Dean, receives the Best Director of Business School, 2019 Award

January 2, 2020: Indian Subcontinent Decision Sciences Institute (ISDSI) has awarded the ‘Best Director of Business School, 2019’ award to Professor Rajendra Srivastava, Dean, Indian School of Business for his exceptional service to the field of management education, research and institution building.

An engineering graduate from IIT-Kanpur and a PhD holder in Marketing from the University of Pittsburgh, Professor Srivastava is a distinguished academician, administrator and an institution builder par excellence. Professor Rajendra Srivastava is a prominent management guru and an outstanding leader in the global management education space. His richly decorated career spanning over thirty long years is laced with distinctions of the highest order in institution building, teaching, training and research at global, regional and national levels.

Professor Srivastava is Dean and Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. In addition, he serves as the Executive Director for the Center for Innovation and Entrepreneurship and as the Chair of D-Labs and Atal Incubation Center (AIC) Boards at ISB. He is also Senior Fellow at the Mack Institute (Wharton), IC2 Institute at UT-Austin, and at the Institute for the Study of Business Markets ISBM (Penn State). He has just been inducted as the 2020 AMA Fellow by the American Marketing Association for his contributions to theory and practice in marketing strategy. Under his leadership, ISB has recently stepped up in all its global rankings this year from Financial Times to Forbes to Bloomberg-Businessweek. The last one being a 29 place jump in the Poets and Quants annual survey of the top international business schools.

Rajendra Srivastava is recognised as a global thought leader and a true renaissance scholar in the area of Marketing Strategy, Marketing Metrics, Brand/Customer Management and Business Model Innovations with applications in Services, B2B, Technology and Growth Strategies for Emerging Markets with a highly acclaimed rich body of research work to his credit. He is best known for his work on measuring the impact of market-facing business processes that create value for customers, value of intangible, off-balance sheet and market-based assets.

His paper linking market-based assets and market-facing business processes to shareholder value in the Journal of Marketing received the 1999 Maynard Award for the article judged to contribute most to the development of theory in marketing, the 1999 MSI/Paul Root Award for the article judged to contribute most to the practice of marketing, as well as the 2007 AMA/Sheth Foundation Award for long-term impact on marketing. This is the ONLY research paper to ever win this ”trifecta” of marketing awards, worldwide. His current work focuses on Business Market Innovations in Growth/Emerging Markets.

Prior to joining ISB, he served as the Provost and Deputy President at Singapore Management University, and as Senior Associate Dean at both the McCombs Business School at the University of Texas at Austin and at the Goizueta Business School at Emory University. As a distinguished scholar, he has held the George Kozmetsky Centennial Chair at The University of Texas at Austin, the Roberto C. Goizueta Chair in Marketing and Digital Commerce at Emory University, and the Lee Kong Chian Chair in Marketing and International Business at Singapore Management University (SMU). He has established several centres of excellence and institutes of research in all these educational institutes.

Professor Srivastava is widely referred to scholar with over 20,000 Google Citations. Additionally, Dean Srivastava has been the recipient of several awards such as Alpha Kappa Psi Award from the American Marketing Association (1985), the CBA Foundation Awards for Outstanding Research Contributions and Excellence (1993 and 2002), Marketing Science Institute's Research Awards on Brand Equity, and the Lifetime Achievement Award by Academy of Marketing, Brand SIG (April 2010).