ISB Updates

SRITNE hosts 12th Conference on Digital Economy

The Srini Raju Centre for Information Technology and the Networked Economy (SRITNE) of ISB hosted the 12th edition of the Conference on Digital Economy (CODE) on December 21 and 22 at Le Pondy, Puducherry, India. The conference aimed at highlighting national and international research. The agenda of the program was to explore cutting-edge research in the field of digitisation, to identify the issues and discuss the opportunities for innovation related to digitisation and the digital economy.

The conference commenced with a keynote address by Thulasiraj Ravilla, Executive Director, LAICO. The first session of the conference on Business Value of IT was conducted by Professor Anandhi Bharadwaj, Emory University; she examined business method innovations from 1999–2013 in the US: manufacturing, trade and distribution sectors.

Further, Professor Sri Narasimhan, Georgia Tech discussed the lack of access to the internet in the rural areas and among the low socioeconomic classes. This set the stage for Professor Ravi Aron, John Hopkins Carey Business School; he put forth the limitations in the medical equipment industry with its acute shortages and oversupplies of consumable medical supplies in the developing economies of the ASEAN countries.

A significant stream of research on access to digital technology is technology and consumer behaviour. Featuring discussions by Professor Ravi Bapna, the University of Minnesota and Professor Pankaj Setia, University of Arkansas, the next session analysed how we could harness digitised patient engagement capabilities in healthcare operations and enable patients to participate in the creation and deliverance of healthcare services.

Online platforms have become ubiquitous for diverse products from clothes to video games while raising concerns about their privacy and pricing. This formed the theme for the next session featuring presentations by Professor Ramnath Chellappa, Emory University on platforms and piracy while Professor Rajib Saha, ISB discussed platform pricing in a secondhand market such as in the video game industry.

The day concluded with a visit to the Aravind Eye Hospitals, Puducherry where the delegates witnessed the challenges in providing e-healthcare to rural areas and were led through some of the business process as well as technology-related innovations that have enabled Aravind eye care to reach and treat scores of rural poor.

The second day of the Conference on Digital Economy had presentations on Big Data Analytics with Professor Sumanta Singha, ISB and Professor Vasudeva Varma, IIIT on utilising multiple additives and the need to use Natural Language Processing and Artificial Intelligence technologies to develop several content authentication models to detect fake news. The second half of the day focused on Crowd Markets and the Gig Economy. An interesting talk on dockless bike sharing and whether it was convenience or congestion by Professor Karthik Kannan, Purdue was followed by analysing crowdfunding of startups by Professor Deepa Mani, ISB titled ‘Angles and crowds’.

The concluding session of the two-day conference was on the Social Impact of IS. It featured discussions on smart grids and how they can incentivise growth and investment in demand response as well as rural electrification schemes in India and its impact on the economy and the impact of highly able peers on technology-enabled learning and educational performance.