In the rapidly evolving business landscape, market research plays a vital role, and businesses are likely to grow steadily with focused data points. And hence, with the Centre for Business Markets (CBM), ISB aims to provide Indian corporations access to pioneering knowledge and research in business-to-business (B2B) marketing, sales and purchasing. Evolved from the need for dialogues, insights and course offerings in the B2B space, CBM will provide practitioners with skills to understand, create, deliver and capture value in B2B Asian markets. This is also the first-of-its-kind initiative in Asia.


 
CBM is set up in collaboration with US-based Institute for the Study of Business Markets. We formally launched the Centre on April 27, 2019. The launch saw six speaker sessions, where the speakers spoke and discussed various aspects of business markets – from Digital Transformation of Marketing and Sales to Managing Value Chain and Innovation in Supply Chains in Business Markets; from Disruption and the Need for Customer Centricity to New Age Channels in Business Markets.
 
The launch event also had industry leaders like Feroze Mohammed, Executive Vice President at Hitachi Consulting and Peeyush Gupta, Vice President – Steel (Marketing and Sales) at Tata Steel, engage in a panel discussion on ‘Contemporary Challenges in Business Markets for Companies Operating in Growth Economies’.

With the continually evolving business practices, professional development may not be practical with a ‘one size fits all’ approach. And hence, CBM curricula will be customised to the specific needs of the member organisations and participants. An assessment to identify gaps in the expertise of member organisations will be done, and specific attributes to fill those gaps will be added to the curricula giving you a tailor-made programme for your or your organisation’s needs.

So, if you operate in the B2B market space and are exploring avenues, here is an opportunity for you to become a member of ISB’s CBM and learn business insights from globally acclaimed faculty and thinkers. Once a member, you get customised and in-depth training programmes designed specifically your needs to work better in B2B markets. You will also have access to industry specific support in the form of project guidance and case studies. Because you will interact with your fellow members on multiple occasions, peer learning from companies that are facing similar challenges like you/your organisation will help you broaden your perspective and collaborate on several fronts. Together, you can apply the shared insights to enhance decision outcomes for growth for your ogranisation. More on membership benefits, here.



ISB is committed to creating global leaders for India and the world, and CBM reinstates that commitment by providing a learning platform to develop radical value in the B2B landscape in India and other growth markets. The Centre will be involved in delivering custom learning to corporates, institutions and governments, industry outreach and cutting-edge research.

To register, please fill this form.