Motivated by the Swachh Bharat Abhiyaan, a group of students at the Indian School of Business (ISB), undertook an Initiative at Madhapur, Hyderabad on January 30 to commemorate the day when country remembers Mahatma Gandhi. ISB Students chose a community park near the campus, which was in complete shambles and cleaned it up so that kids can use it as a Play ground.

The Students felt that getting a chance to be a part of the Swach Bharat Abhiyaan, restored a sense of service among many of them. Complete in their "Swachh Bharat - Gandhi - White ISB" t-shirts, this motivated bunch earned the smiles of the kids in that area. Interestingly, the top institutes in the country are using the opportunity as a challenge. Taking on the Swachh Bharath Challenge, ISB Students nominated BITS Pilani, Young India Fellowship & Ashoka University, Shri Ram College of Commerce, IIT Madras, and IIT Bombay and passed on the Challenge to them.