A blood donation camp was organised by the Operations Department and the Net Impact Club of the Class of 2015 at the Hyderabad campus of the Indian School of Business (ISB) on Friday, August 22, 2014. The blood donation drive was organised in collaboration with the Red Cross Blood Bank, one of the oldest blood banks in Hyderabad.
 
The donated blood will aid transfusions to children affected by thalassemia, an inherited autosomal recessive blood disorder that causes the weakening and destruction of red blood cells. Nearly 1000 children affected by thalassemia are registered with the Red Cross Blood Bank and approximately 30-40 children benefit from the daily free blood transfusion provided by the Red Cross Blood Bank.
 
The ISB has previously organised various such blood donation camps at both the Hyderabad and Mohali campuses of the School. More than 75 volunteers from among the students, faculty and staff members participated voluntarily in the camp. The camp helped the ISB community in gaining awareness about thalassemia. The community came together to participate with great enthusiasm and deepened social awareness among them.