ISB Updates

At ISB Jeffery Archer Speaks about the Business of Writing

Jeffery Archer one of best-loved and best-selling storytellers, was at the Indian School of Business while in Hyderabad to launch his latest book. Archer launched his new book, 'Mightier than the Sword', here at the ISB. This is the fifth book in the Clifton Chronicles series.

The 74-year-old writer’s jovial nature and impressive voice belied his age as he spoke to ISB students, faculty and stuff about the “business of writing.” He also interacted with fans about the on-going cricket World Cup, his admiration for the new Indian women. Archer said, “Indian women are going to be the next India.”  He even shared his thoughts on English monarchy.

Archer informed his anxious fans that the Clifton Chronicles series, which was earlier supposed to have five books, will now have seven books.

Jeffrey Archer talked to his fans about the craft of storytelling; he also shared tips for aspiring writers. “Go to ballet, look the stage, look to the principle ballerina, look at the girl dancing beside her… try to imagine how many hours she must have taken to reach there. Talent is important to grow (and to be successful), but you will be distinguished by your hard work.”

For one hour the Khemka Auditorium at ISB every now and then erupted into long burst of hysterical laughter, palms beating thighs into discs of red submission and eyes squeezed so tightly it forced tear ducts into duty. The septuagenarian’s interaction was laced with the typical dry Brit humour.

Post the interaction, fans queued up for an autograph from the legendary “story-teller.”