While offering the programme on customer focused innovation, Professor Huggy Rao and Professor Robert Sutton often encountered questions on Scaling up from the participants. Now, seven years later, the adventure that began with questions raised by the programme participants has resulted in this book – “Scaling up Excellence”, devoted to the universal and often vexing challenge of scaling up - farther, faster, and more effectively.

The book describes what it takes to spread excellence from those who have it to those who need it – whether it is growing an organisation or trying to spread something beneficial from those who have, to those who don’t – be it design thinking or lifesaving practices in hospitals. Drawing on inside accounts and case studies and academic research from a wealth of industries – including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare -- Professor Rao and Professor Sutton identify the key scaling challenges that confront every organisation.

The authors reveals how the best leaders and teams develop, spread, and instill the right mindsets in their people, rather than ruining or watering down the very things that have fueled successful growth in the past.  It also unpacks the principles that help to cascade excellence throughout an organisation, as well as show how to eliminate destructive beliefs and behaviours that will hold them back.

“The book marries research with examples, and outlines principles and discusses practical tips. It is of relevance for folks in small and large organisations in the for-profit and non-profit sectors” says Professor Rao.

Huggy Rao is Professor of Organisational Behavior at Stanford Graduate School of Business, and a Visiting Faculty at the ISB. His previous book was Market Rebels: How Activists Make or Break Radical Innovations and Robert Sutton is Professor of Management Science and Engineering in the Stanford Engineering School. His previous books include Good Boss, Bad Boss: How to be the Best...and Learn from the Worst, and The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't.
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