India Insights

ISB's Research Centres and Institutes are for knowledge exchange between academia and the corporate sector. This section features content on RCI areas on expertise, taken from ISBInsight, ISB’s flagship research periodical:


Banking, Financial services and Insurance (BFSI)
  • The Pradhan Mantri Jan Dhan Yojana (PMJDY) is extremely ambitious in scope. It gave every person in India a bank account, including hundreds of millions of poor, financially excluded individuals. Are these accounts used and if so, how active is the usage?
  • State Bank of India: SMS Unhappyis a deceptively simple, but comprehensive case study of a public sector company using a customer complaint management tool as a catalyst to improve overall service performance and overtaking even its private sector competitors in terms of both customer satisfaction and organizational performance. 

    For more on banking, financial services and Insurance at ISB, visit the  Centre for Analytical Finance (CAF). 

  • Cracking the Emerging Markets: Lessons from the Indian Experience:  Based on the experiences of companies in India who cracked the code and broke the mould, Professor Amitava Chattopadhyay offers some important insights to MNCs operating in emerging markets.
  • Risk and Returns in Last Mile Marketing Strategies: What strategies can companies use to reach customers in the last mile? Professor Bharadwaj examines how companies can leverage local relationships and village-level entrepreneurs to alleviate risks and access rural markets.
  • Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets: Developed market firms are increasingly expanding into emerging markets by forming international marketing joint ventures (IMJVs) with firms headquartered in these markets. However, about half of these IMJVs are eventually dissolved. In this article, the authors study the impact of dissolution announcements on short-term abnormal returns to the emerging market firm and discuss how their findings can help firms plan their IMJV entry and exit strategies.
Healthcare /Pharma
  • Enabling Mobile Clinics to Address the Challenges of Chronic Diseases in India: Sarang Deo, Associate Professor of Operations Management at ISB, and colleagues design a ‘mobile care delivery model’ that enables chronic care mobile clinics to determine optimum capacity allocation, and provision of optimal health services to patients, based on their medical condition.
  • Access and Change: Health 3.0: The recent Health 2.0 Conference, co-organised by the Max Institute of Healthcare Management at the Indian School of Business, brought together a range of stakeholders – entrepreneurs, investors, healthcare providers and others – interested in the future of healthcare technology. A conversation between Professor Sarang Deo, Associate Professor of Operations Management and Executive Director of the Max Institute of Healthcare Management and Shashank ND, Founder and Chief Executive Officer (CEO), Practo, a pioneering start-up  in the healthcare ICT space throws up deep insights on the healthcare ICT sector.

    For more on healthcare and pharmaceutical sector expertise at ISB, visit the Max Institute of Healthcare Management.
Infrastructure and Smart Cities
  • Fly, Nation’s Citizen: Jayant Sinha, Minister of State for Civil Aviation discusses UDAN, a remarkable initiative to enhance air connectivity to India's less connected urban hubs.
  • Balancing the Power Equation: Suzlon Energy Limited: Set in 2013, “Balancing the Power Equation – Suzlon Energy Limited,” is a case that documents the challenges encountered by an emerging economy multinational enterprise (EMNE) when accessing research and development (R&D) knowledge from its technologically superior subsidiary.
  • Building a Foundation for Smart Indian CitiesJitendra N Bajpai, Adjunct Faculty at Columbia University, New York, and a former Director of the World Bank, takes a broad historical look at the forces that have shaped the planning and design of New York City from being a small port city in the early 19th century to its present day. 
For more on infrastructure and smart cities expertise at ISB, visit the Punj Lloyd Institute of Infrastructure Management.

IT Products / Services & Telecom
  • Myths and Reality of India’s Services Export Revolution: There is tremendous potential for India to grow its modern services exports, particularly through IT-led productivity improvements and leveraging the IT/ITeS industry’s well-established global reputation.
  • Clusterpreneurship: Do entrepreneurs create and sustain clusters?: The emergence of start-up activity in the ICT sector has shown an exponential increase after 2010. In this article, Professors Deepa Mani and Anand Nandkumar trace the evolution of ICT start-ups and provide some insights on the sectoral and geographical patterns in the industry, and identify some of the factors behind the emergence of these start-ups.

For more on IT products/services and telecom at ISB, visit the Srini Raju Centre for Information Technology and the Networked Economy.


Manufacturing & Supply Chain
  • Manufacturing Sector - India
    The Gross Value Added (GVA) from the manufacturing sector is estimated at US$ 326.3 billion in FY18. The sector’s contribution to the country’s GDP stood at 16.51 per cent in 2016. Quarterly GVA at basic prices from manufacturing sector grew by 10.92 per cent in the third quarter of FY18. India has been ranked at 30th position on a global manufacturing index*, ahead of BRICS peers, Brazil, South Africa and Russia.
    Source: IBEF, 2018

    Cold Chain Intervention for Fruit-and-Vegetable Distribution in India: A Case Study on Kinnow: The reluctance for investing in cold chain technologies has led to fruit and vegetables wastage and increased greenhouse gas emissions. The authors help shed light on an appropriately designed subsidy mechanism that could result in equitable profits for all stakeholders and could also reduce carbon footprints.
  • ITC Hotels: Designing Responsible Luxury: In this case study, Professor Tonya Boone, Nalin Kant Srivastava and Arohini Narain document the ambitious and revolutionary journey that ITC Hotels undertook to create, execute, and implement the novel concept of ‘Responsible Luxury’.

For more on manufacturing and supply chain expertise at ISB, visit the Munjal Institute for Global Manufacturing.
Media & Entertainment
  • Case Summary: Sony Music (India): In an illustrative account of the fast evolving digital music space, Professor Deepa Mani and Geetika Shah explore the context and evolution of Sony Music (India), in an era of disruptive innovation through widespread technological changes, including the spread of the Internet and increased mobile penetration.
  • Nokia Life Tools: Tapping into India’s Emerging Markets: D. Shivakumar, Vice-President and Managing Director of Nokia India had to decide whether to undertake an all-India launch of Nokia Life Tools (NLT), Nokia’s newest service offering for emerging markets.  Given the pilot’s success, the decision seemed simple on the surface; however, there were critical underlying challenges to consider, making Shivakumar’s task far more difficult than it appeared. 
  • Mental Kartha Hai: Indian Urban Slums and Unmasking the Mobile Internet: For teenagers at the bottom of the pyramid, adopting and persisting with the Internet is the result of innovations to manage needs within means by staggering costs, scheduling time and sharing know-how. Nimmi Rangaswamy shares the findings of her study on mobile Internet usage among teenagers from the slums of India and reveals the motivations behind, and the revolutionary impacts of, growing Internet uptake and access.
Public Sector
  • State Bank of India: SMS Unhappy, is a deceptively simple, but comprehensive case of a public sector company using a customer complaint management tool as a catalyst to improve overall service performance and overtaking even its private sector competitors in terms of both customer satisfaction and organizational performance.
  • Impact Assessment: Data Analysis for Better Decision Making: Adoption of suitable impact assessment methodologies, which combine managerial insights with rigorous data analysis are necessary for informed decision making and profitable results from the implementation of developmental projects. 
For more on public policy expertise at the ISB, visit the Bharti Institute of Public Policy.