Research Spotlight

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July 24, 2013India’s Top Transnational Firms Unveiled Professor Raveendra Chittoor ranks the most international firms in India Inc. Know More
July 02, 2013Research Associates from ISB join top global PhD programmes.13 scholars receive admission into doctoral programmes in prestigious universities worldwide. Know More
April 18, 2013Measuring and Tracking Intangible Brand EquityProfessor Sudhir Voleti’s paper co-authored with Professor Pulak Ghosh, “A Robust Model to Measure Latent, Time-Varying Equity in Hierarchical Branding Structures” was recently accepted for publication in the Quantitative Marketing and Economics Journal. Know More
March 13, 2013Too Big to FailProfessor Shmueli studies the p-value problem in large samples and offers suggestions on how this can be mitigated. Know More
March 11, 2013When ‘Showrooming’ hurts: Strategies for protecting retailers’ profitsProfessor Amit Mehra’s paper co-authored with Professors Subodha Kumar and Jagmohan Raju on “Showrooming and the Competition between Store and Online Retailers” was among the top five papers nominated for the best paper award based on reviewer feedback in the workshop on Know More
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