Workshop on Effective Writing Skills for Business Audiences

April 18, 2020 | Saturday
Indian School of Business, Mohali Campus, Knowledge City, Sector 81, SAS Nagar, Mohali, Mohali, India, 140 306
Contact: Arun Khan,,
Open to Public

Thank you for your interest in the workshop “Effective Writing Skills for Business Audiences 2020” that was scheduled to be held on April 18, 2020. Given the uncertainty with the current COVID19 situation, we have taken a call to cancel it for now. We shall announce fresh dates as soon as the situation recovers. Till then, stay indoors, stay safe.


This one-day workshop is meant to introduce you to formats of writing such as case studies, business articles, reports and white papers that are relevant to and popular with business audiences. In this workshop, you will learn how to adapt your writing style to suit various formats and audiences, along with guidance on how to improve your writing to be effective and impactful.

Workshop Faculty:
  • Dr Philip C Zerrillo, Professor of Marketing Strategy (Practice) and Deputy Dean, Corporate and International Relations, Indian School of Business.
  • Geetika Shah, Associate Director - Content Development and Training at the Centre for Learning and Management Practice at ISB.
Target Audience:

This is an advanced course meant for participants who meet at least one of the following criteria:

  • Formal qualification in journalism/ mass communications / English language major
  • Post-graduate or equivalent programme in the Social Sciences, Economics or Management field (with a penchant for writing and wanting to move to full-time writing as a career)
  • Work experience in writing positions (between 2-4 years)
  • PhDs and Doctoral students seeking to add to their writing and communication skills 
Before the workshop:

As this is meant to be an advanced course, we expect that participants who apply should have some basic level writing skills. As part of the application process, we will evaluate the applicant’s writing before registering them for participation. As such, interested applicants would be requested to share a copy of their resume along with any samples of recent writing that they can provide. 

During the workshop:
  • Learn formats tailored to business audiences
  • Hands-on writing exercises
  • Feedback to make your writing clear and coherent
At the end of the workshop:

On successful completion of the workshop, which includes timely submission of the assigned writing exercises, participants would receive a certificate of completion from ISB. In addition, based on an assessment of the quality of writing exercises submitted, the top five participants would also be considered for writing positions at ISB.

Workshop Fees: INR 5000/- Inclusive of taxes