Multihoming within Platform Ecosystems: The Strategic Role of Human Capital

Research Seminars
Academic Areas Strategy
Vijay Venkataraman, Ph.D. Candidate in Strategy area, Scheller College of Business, Georgia Institute of Technology Ph.D. Candidate in Strategy area from Scheller College of Business, Georgia Institute of Technology 
November 20, 2017 | 6:00 PM - 7:00 PM | Monday
AC 2 MLT, Level - 2, Hyderabad, India
Open to Public
Platform ecosystems characterized by a few platform owners and numerous other complementor firms that partner with them have become quite common across industries. Even though there has been considerable research on platform ecosystems, attention has mostly been on the platform owners and their strategies. In this paper, we focus on the complementor firms and try to understand the phenomenon of multihoming, a strategy in which a complementor firm chooses to join multiple platforms rather than one. We build a micro-foundational capability framework based on human capital and test it on a novel dataset from the ERP platform ecosystem.  The study has implications for our understanding of platform growth and innovation and contributes toward the literature on platform ecosystems as well as strategic human capital