The elements of the value proposition for ISB-CBM members are as follows:

  • The ISB-CBM will offer both open and customised comprehensive professional development programmes for Marketing, Sales and Purchasing to executives at varying senior leadership levels from small, medium and large corporations.
  • ISB-CBM programmes will be conducted by globally reputed academics engaged in cutting-edge research in the B2B Marketing world.
  • Members gain access to a robust network of acclaimed B2B academics and practitioners.
  • The ISB-CBM will provide a platform whose objective is to extend the application of B2B Marketing best practice research into the industries and geographies specific to Asia. The ISB-CBM’s initial target geography is firms in India and Southeast Asia.
  • It will offer members remote advice and coaching from faculty with worldwide renown as consultants in B2B Marketing.
  • It will offer members its customer analytics capability.
  • It will leverage the several decades of expertise of ISBM USA with respect to designing and conducting events, curricula, membership drives, etc.
  • It will host summits and events to promote and advance its objectives. ISB-CBM members will have access to ISBM USA’s events and professional development programmes for a nominal fee. Likewise, ISBM USA members will have access to ISB-CBM events and professional development programmes for a nominal fee.